Challenges:

After over 7 years, LOT Polish Airlines have again launched direct connection Cracow-Chicago. Due to this fact, specific challenges were assigned to the PA agency: creating online and offline promotional materials, preparing the concept, graphic creations as well as marketing services.

Challenges:

After over 7 years, LOT Polish Airlines have again launched direct connection Cracow-Chicago. Due to this fact, specific challenges were assigned to the PA agency: creating online and offline promotional materials, preparing the concept, graphic creations as well as marketing services.

Our activities:

Our activities:

The “What a Jazz!” concept

The agency developed its original concept and dedicated KV – LOT Dreamliner took off from the Cracow airport following the “What a Jazz!” slogan. The designed Key Visual refers to Cracow folklore as well as a common characteristic uniting both cities – jazz music which constitutes an inherent part of cultural life in Chicago and Cracow.

Within the “What a Jazz!” campaign, we designed invitations sent in the form of mailing, sponsored advertisements in two language versions for mobile devices, posts including graphics for social media as well as landing page on lot.com homepage.
We undertook far-reaching offline actions through preparing press advertisements, billboards, flags and screens at the airports.

The tasks of the agency included also designing special headrests for the planes, gadgets including dedicated pins and fridge magnets. It is worth to add that the KV of the “What a Jazz!” action was present on the cake served to LOT clients during the event celebrating the inauguration of the connection from Cracow-Balice airport.

Results:

The “What a Jazz!” action attracted a lot of interest and received wide coverage online as well as presented to all the interested the advantages of the new Cracow-Chicago-Cracow connection.

Results:

The “What a Jazz!” action attracted a lot of interest and received wide coverage online as well as presented to all the interested the advantages of the new Cracow-Chicago-Cracow connection.

Campaign in numbers

7

years – this is the period after which LOT restored the Cracow-Chicago-Cracow connection

9

hours – the connection is the fastest and most convenient connection available from the capital of the Lesser Poland region to the USA

Client:
LOT Polish Airlines

Scope of activities:
Online + DTP / Promotional activities airport

Client:
LOT Polish Airlines

Scope of activities
Online + DTP / Promotional activities airport