Otodom puts clients and their needs on the first place. For this reason, in order for those who are searching for a flat or house to make the decision-making process easier, the website asked over 140 thousand Poles how they would evaluate their towns or cities, villages and districts in 10 categories. Our task was to plan and implement the communication strategy for survey results, both in the media as well as in public space.

We were responsible for the national and local communication strategy for the results of the #siężyje survey in the media. In order to make it possible for the information coming from subsequent towns or cities and districts to reach wide audience, we prepared interesting press materials which attracted the attention among others of the Onet portal as well as daily newspapers Gazeta Wyborcza or Dziennik Zachodni. We also developed the #siężyje.otodom.pl website, dedicated to the project and complementing it with topic-related articles and information searched for not only by the media but also by the inhabitants themselves.