Atlantis, The Palm – luxurious resort in the very heart of Dubai

Atlantis The Palm (ATP) is the world’s ultimate number one among luxurious holiday facilities. Situated on a man-made island, it is distinguished by chic design and a multitude of extra attractions for its guests. The name itself of the complex refers to the mythical island of Atlantis and the innovativeness as well as out-of-the-ordinary character are inscribed in the brand’s DNA by nature. For all sensation-seeking visitors, the facility offers among others the famous dolphin bay, huge aqua park, 23 exclusive restaurants and even a glass sculpture by Dale Chihuly. The scale of the investment is enormous – the surface of the complex equals 64 Wembley football pitches!

1539

number of rooms in the Atlantis hotel

934

square meters – this is the surface

of Royal Bridge Suite Atlantis – the most luxurious

suite at Atlantis, The Palm

the biggest number

of stars attributed for

the hotel’s standard and quality

160

thousand square meters – this is the surface

of the aqua park located

within the resort

45

thousand square meters –

this is how big

the famous Dolphin Bay is

Task

Innovative technologies are supposed to accompany the guests during their entire stay at Atlantis, The Palm. Target group analysis showed that the income Atlantis clients earn is above the average and that they appreciate novelties and amenities also while traveling. Searching for comfort and convenience, they are willing to manage their trips through smartphones and tablets. In order to respond to these needs, the hotel decided to implement the most innovative stay management system in the world. Creating the unique system as well as mobile application for the management of guests’ stay (iOS, Android) required customized attitude towards each design stage. The challenges were concentrated around three aspects: the client (Atlantis), hotel guest and service. The Agency was implementing the project together with the Ailleron SA company, manufacturer of iLumio mobile solutions for hotels (ilumioapp.com).

Atlantis and its big aspirations

The aim was to create the system unique on the worldwide scale as well as mobile application for managing the stay of hotel guests for iOS and Android. The application was supposed not only to facilitate the organization of the stay and enable direct booking, but also to boost the sales of products offered by the facility (booking, services).

„Our motto is to blow away the customer with amazing experiences - that’s what we live by and that’s what makes us unique.”

Anthony Lynsdale,

Vice President Information Technology at Atlantis The Palm

Innovative stay management system

The greatest challenge consisted in eliminating language barriers. Using the application was supposed to be intuitive, easy and pleasant. Each year, Atlantis receives guests from all over the world – it was thus necessary for the design to include over 10 language versions. Today the application makes it possible to get around the facility smoothly thanks to the use of innovative iBeacon and Wayfinder technologies.

Improving the services

New application required integration with the website. Services were successfully improved (online chat with guests). Thanks to the implemented changes, potential and current guests have the possibility to order all services directly through the application – without the need to contact hotel staff.

Mobile application and its functionalities

Developing applications requires advanced work which begins with design thinking and finishes with tests with the participation of users. We have conducted dozens of multi-stage consultations and analyses of client needs, taken part in interdisciplinary workshops and interviews as well as prepared over 200 views (clickable mock-ups, graphics, animations presenting the functioning of applications, 3D models of the hotel and the infrastructure itself). Together with the Ailleron staff, basing on the iLumio Mobile Concierge, we designed an innovative mobile system which enables the guests not only to book the stay and plan the activities (among others ordering services, chatting with the reception), but also to use detailed navigation through the entire resort

ordering services

and products

accurate navigation

through different

facilities

mobile check-in

and check-out

  • Preferences – choosing preferences
  • Guest profile – possibility to adjust the profile
  • Live chat – online chat with the reception
  • Calendar – subscription to hotel events
  • Social functions – possibility to post recommendations
  • Wishlist – create your own wish list
  • Direct room booking – booking via application
  • Reservations – booking services (restaurant table, SPA, etc.)
  • Navigation to the hotel – navigation through the entire resort
  • Interactive maps Wayfinder – navigation from one point to the other
  • Food ordering – ordering food and choosing the location
  • In-room dining – ordering food to the room
  • Room service – hotel service
  • PDF viewer for restaurant menu – access to restaurant menu directly via the application
  • Room services – unique requirements (extra towels, babysitting)
  • Technical Issue – technical support

„IT needs to be centre of almost everything. It’s about making surethat we’re continuously improving the guest experience.”

Anthony Lynsdale,

Vice President Information Technology at Atlantis The Palm

Wayfinder

Hotel guests will find all the necessary information also on 65-inch touch screens located in richly equipped commercial passages of the ATP hotel. Filtering events, navigation from one point to the other, useful timeline, events divided into days of the week, review of attractions – everything in one place. The Agency is responsible for Wayfinder’s concept and design as well as for dozens of views prepared for utility purposes. The UX aspect was of big importance, connected with positive user experiences – for this reason we prepared an intuitive, useful and clear layout which makes using such a big screen extremely convenient.

PromoAgency i iLumio

Close cooperation with iLumio resulted in numerous successful projects. Together we have developed the application for the Valamar hotel network in Croatia, LUX* in Mauritius as well as for Rosevia Resort, Patio Hotel and Arłamów Hotel in Poland. We also designed the ilumioapp.pl website and prepared a lot of visual materials as well as case studies.

They wrote about the project