Challenges:

In 2017, LOT Polish Airlines offered their clients tickets at special prices to all destinations – within a specific period of time, it was possible to buy cheaper tickets even until the end of the year. PA accepted the task of preparing and conducting comprehensive campaign Now special prices for 2017.

Our activities:

The agency developed creative concept and Key Visual of the action as well as prepared graphic creations. Within the campaign Now special prices for 2017, promotional materials in minimum 15 language versions were created, including external/internal mailings, banners and GDNs. PA was also responsible for preparing large-format advertisements of the entire action, dedicated landing page as well as business service for the Trade department.

 

Summer Deals

We are also responsible for implementing the summer cheap tickets action.

Results:

The campaign Now special prices for 2017 constitutes one of the main LOT promotional actions – communications concerning Now special prices for 2017 appeared even in the press on foreign markets, among others in Ukraine, Lithuania and USA as well as in such Polish media as Onet, WP or TVN24.

Promotional actions in numbers

4

this is how many continents were involved in the Now special prices for 2017 action, prepared by PA

30

markets on which the promotion was present

Client:
LOT Polish Airlines

Scope of activities:
Online + DTP / Promotional activities airport

Client:
LOT Polish Airlines

Scope of activities:
Online + DTP / Promotional activities airport