We developed new visual conceptfor ALDI promotional materialsand we are responsible for theircurrent realization.

Within the scope of our cooperation, we developed new layout of the promotional leaflet, available every week in 120 ALDI stores all over Poland as well as we are responsible for its current realization. Apart from new layout and color scheme of the promotional leaflet, we have designed its structure as well as crated communication strategy for subsequent promotions. All activities were targeted at ALDI clients in order to enable them to get to know about attractive promotions and special offers in a clear way.

80 million

promotional leaflets printed

3 thousand

pages designed

Managing the base of

several dozen thousand products

Task

Our main task was to prepare new visual concept for the promotional leaflet which would present the wide range of ALDI products in a clear way as well as inform the clients about current special offers. All materials developed by us should also be consistent with the brand ID.

We present hot news

What comes together with clear layout this is carefully thought-out communication of promotions. For this reason, within the visual concept we have created communication strategy for subsequent product zones – bread, meat, BIO as well as fruit and vegetables. It was all aimed at making the time spent on shopping at ALDI more pleasant for the clients.

We are the author of several dozen

creative and tasty

photo sessions.

We inspire ALDI clients

While preparing promotional leaflets it is important for us to include in them, apart from the product range, also inspiring content. Every week, Clients get the access to a multitude of creative inspirations, DIY tips as well as original recipes for which products from the ALDI store will be a perfect choice.

We create dedicated center spreads

Every week, ALDI runs topic-related actions. Through designing their dedicated and creative center spreads, we take ALDI clients on a journey through different cuisines of the world and not only.

We perform dedicated

photo sessions.

We have performed several dozen photo sessions in order to present the wide range of ALDI products in a perfect way and make the clients interested in them. Dedicated product sessions together with appropriate arrangement made it possible to create original compositions.