Challenges:
The Agency accepted the challenge of designing an interactive advent calendar and planning effective target-oriented promotional activities. Every day new cards, every day new promotions, every day new discoveries and destinations – within the scope of the action, LOT clients had the opportunity to buy tickets at much lower prices. Each card was available only for 24 hours from its uncovering.
Each day in December, unique LOT promotions to discover. Buy plane tickets at much lower prices and plan an unforgettable trip for you and your family with LOT Advent Calendar!
Our activities:
We designed from scratch the layout and tiles of interactive advent calendar as well as developed a special set of icons for each city. All elements were placed on the dedicated landing page at lot.com. We also performed far-reaching marketing activities, including the screening for media houses. We created banner packages in different formats, bilingual external and internal mailings as well as covers and carousel for social media dedicated to each day.
Our activities:
We designed from scratch the layout and tiles of interactive advent calendar as well as developed a special set of icons for each city. All elements were placed on the dedicated landing page at lot.com. We also performed far-reaching marketing activities, including the screening for media houses. We created banner packages in different formats, bilingual external and internal mailings as well as covers and carousel for social media dedicated to each day.
Results:
Increase in the number of tickets sold within the period of promotion was observed. The action was involving its recipients and encouraging to interact in social media.
Campaign in numbers
26
days – this is how long the LOT Advent Calendar promotion lasted
24
hours – this is how long each destination was available at a special price
Client:
LOT Polish Airlines
Scope of activities:
Online + DTP / Promotional activities airport
Client:
LOT Polish Airlines
Scope of activities:
Online + DTP / Promotional activities airport
