For ALDI, we have designed promotional materials for special occasions referring to Christmas and Easter time as well as to such special events as opening new ALDI stores in Poland. Apart from dedicated photo sessions, we have created unique leaflet layouts as well as were responsible for choosing the products from the entire product range.

Some occasions require special setting. Through developing creative concepts of leaflets for special occasions we want to show ALDI clients the unique and high quality of products which constitute perfect choice not only for everyday shopping, but also for special occasions.

The majority of Poles spend Christmas together with their families, decorating Christmas trees and preparing traditional dishes. But there are also those who do not follow Christmas traditions. Everyone spends Christmas as they like it. With this assumption in mind, we prepared Christmas leaflet in which we included both traditional as well as modern recipes for Christmas dishes.

Due to the fact that food is the central topic of Easter, the leaflet included inspirations for Easter breakfast, lunch, dinner and sweet dessert. Within the project we prepared dedicated photo session. We have carefully chosen the best ingredients and all the dishes were composed by a food stylist.

ALDI is developing dynamically as more and more stores are opening in different places in Poland. We have been constantly supporting the brand within this process, for example by creating the leaflets on the occasion of the opening of new stores, from which the clients can get the information on the history of the company as well as its own brands.