{"id":74136,"date":"2018-05-17T11:29:21","date_gmt":"2018-05-17T09:29:21","guid":{"rendered":"https:\/\/www.promoagency.pl\/projects\/aldi-nowy-koncept-sklepow\/"},"modified":"2018-07-17T15:03:16","modified_gmt":"2018-07-17T13:03:16","slug":"aldi-visual-reconstruction-of-grocery-network-stores","status":"publish","type":"page","link":"https:\/\/www.promoagency.pl\/en\/projects\/aldi-visual-reconstruction-of-grocery-network-stores","title":{"rendered":"ALDI &#8211; Visual reconstruction of grocery network stores"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-766654&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; expand_height=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1519221550561{padding-bottom: 0px !important;}&#8221;][vc_row_inner row_inner_height_percent=&#8221;55&#8243; force_width_grid=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1526568125496{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;4&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_color=&#8221;color-xsdn&#8221;]We have developed<\/p>\n<p>corporate identity strategy<\/p>\n<p>for Aldi stores[\/vc_custom_heading][vc_column_text]For the ALDI brand we have created a comprehensive corporate identity concept enabling the reconstruction of stores in only 3 days as well as we were responsible for the implementation of all the changes.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;45&#8243; back_color=&#8221;color-206626&#8243; back_image=&#8221;1054&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;aldi-strategia-boxy&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; expand_height=&#8221;yes&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1526567538360{padding-top: 90px !important;}&#8221;][vc_single_image media=&#8221;963&#8243; media_width_use_pixel=&#8221;yes&#8221; media_width_pixel=&#8221;106&#8243;][vc_column_text el_class=&#8221;ic3-box-text&#8221;]<strong>120 stores<\/strong><\/p>\n<p>all over Poland[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; expand_height=&#8221;yes&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1526556990027{padding-top: 90px !important;}&#8221;][vc_single_image media=&#8221;1065&#8243; media_width_use_pixel=&#8221;yes&#8221; media_width_pixel=&#8221;106&#8243;][vc_column_text el_class=&#8221;ic3-box-text&#8221;]<strong>60 stores <\/strong><\/p>\n<p>reconstructed according<\/p>\n<p>to the new format[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;right&#8221; position_vertical=&#8221;middle&#8221; expand_height=&#8221;yes&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1526567587472{padding-top: 90px !important;}&#8221;][vc_single_image media=&#8221;1066&#8243; media_width_use_pixel=&#8221;yes&#8221; media_width_pixel=&#8221;65&#8243;][vc_column_text el_class=&#8221;ic3-box-text&#8221;]<strong>about 200<\/strong><\/p>\n<p>graphic designs<\/p>\n<p>per one store[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; back_image=&#8221;951&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-766654&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; force_width_grid=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1526559772904{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; back_image=&#8221;985&#8243; overlay_alpha=&#8221;50&#8243; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1526975757770{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;5&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_custom_heading text_size=&#8221;fontsize-859008&#8243; text_color=&#8221;color-xsdn&#8221;]Task[\/vc_custom_heading][vc_column_text]<\/p>\n<p>&#8220;ALDI offers their clients high quality products at good prices.<br \/>\nHowever, what was missing in the majority of stores it was their standardization \u2013 each of them looked different. The lack of repetitive character made the clients miss the sense of security and quality. That is why our task was to develop corporate identity strategy as well as to introduce it in all ALDI stores in Poland. This task was aimed at improving consumers\u2019 shopping experience.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; force_width_grid=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; desktop_visibility=&#8221;yes&#8221; medium_visibility=&#8221;yes&#8221; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1526559753258{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; back_image=&#8221;985&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1526559468480{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_single_image media=&#8221;985&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;5&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_custom_heading text_size=&#8221;fontsize-859008&#8243; text_color=&#8221;color-xsdn&#8221;]Task[\/vc_custom_heading][vc_column_text]<\/p>\n<p style=\"color: #fff;\">ALDI offers their clients high quality products at good prices.<br \/>\nHowever, what was missing in the majority of stores it was their standardization \u2013 each of them looked different. The lack of repetitive character made the clients miss the sense of security and quality. That is why our task was to develop corporate identity strategy as well as to introduce it in all ALDI stores in Poland. This task was aimed at improving consumers\u2019 shopping experience.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;1140&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;1141&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column_inner][\/vc_row_inner][vc_column_text el_class=&#8221;aldi-regaly-txt&#8221; css=&#8221;.vc_custom_1531832190579{padding-top: 120px !important;padding-right: 100px !important;padding-bottom: 120px !important;padding-left: 100px !important;}&#8221;]We are responsible<\/p>\n<p><strong>for comprehensive reconstruction<\/strong><\/p>\n<p><strong>of the stores<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-483754&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; force_width_grid=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1519047404976{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;4&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_custom_heading text_color=&#8221;color-xsdn&#8221;]We have designed<\/p>\n<p>all POS materials as well as such decorations<\/p>\n<p>for the store as:[\/vc_custom_heading][vc_column_text]\u25cf rack marking (vegetables and fruit, bio zone, meat etc.)<br \/>\n\u25cf special offer baskets<br \/>\n\u25cf pricing strips<br \/>\n\u25cf shelf stoppers<br \/>\n\u25cf fridge\/bread veneer<br \/>\n\u25cf veneer for offices and tills<br \/>\n\u25cf posters[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; expand_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1526907478145{padding-top: 155px !important;padding-right: 0px !important;padding-bottom: 220px !important;padding-left: 0px !important;}&#8221; el_class=&#8221;aldi-koncept-slider&#8221;][vc_custom_heading]Rack marking<\/p>\n<hr \/>\n<p>[\/vc_custom_heading][rev_slider_vc alias=&#8221;aldi-oznaczenia-regalow&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243; el_class=&#8221;BP-box-1&#8243;][vc_single_image media=&#8221;1146&#8243; media_width_percent=&#8221;100&#8243;][vc_column_text el_class=&#8221;aldi-polki&#8221;]We have built a new<\/p>\n<p><strong>friendly and warm<\/strong><\/p>\n<p><strong>image of the store.<\/strong>[\/vc_column_text][vc_single_image media=&#8221;1149&#8243; media_width_percent=&#8221;100&#8243; el_class=&#8221;aldi-horizontal-img-bottom&#8221;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-460906&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; force_width_grid=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1519047404976{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; expand_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; back_image=&#8221;1201&#8243; overlay_alpha=&#8221;50&#8243; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1526976066892{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;4&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1527063156616{padding-top: 350px !important;padding-bottom: 350px !important;}&#8221; el_class=&#8221;aldi-nawigujemy&#8221;][vc_custom_heading text_color=&#8221;color-xsdn&#8221;]We navigate the clients[\/vc_custom_heading][vc_column_text]The concept included developing new way of navigation in the store as well as simplifying the system of promotions together with their identification. Designing and implementing color division for a given product range has made it easier and faster to find specific products as well as resulted in intuitive moving around the store.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; mobile_visibility=&#8221;yes&#8221; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;aldi-regaly&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;1205&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-460906&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; force_width_grid=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1519047404976{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; expand_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; back_image=&#8221;1219&#8243; overlay_alpha=&#8221;50&#8243; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1526976081064{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;4&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1527063029392{padding-top: 450px !important;padding-bottom: 450px !important;}&#8221; el_class=&#8221;aldi-marki&#8221;][vc_custom_heading text_color=&#8221;color-xsdn&#8221;]We promote own brands[\/vc_custom_heading][vc_column_text]It was important for the ALDI brand to expose their own brands. In order to emphasize the original character as well as high quality of products, we designed dedicated promotional and educational materials concerning among others coffee from ALDI roasting facility as well as BIO products.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-483754&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; force_width_grid=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1519047404976{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;4&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1527062681351{padding-top: 450px !important;padding-bottom: 450px !important;}&#8221; el_class=&#8221;aldi-guidebook&#8221;][vc_custom_heading text_color=&#8221;color-xsdn&#8221;]Guidebook[\/vc_custom_heading][vc_column_text]Together with ALDI corporate identity concept, we developed a comprehensive guidebook, i.e. the manual making it possible to implement the developed concept in a fast and easy way in all stores.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; expand_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; back_image=&#8221;1246&#8243; overlay_alpha=&#8221;50&#8243; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1526976120941{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;1254&#8243; media_width_percent=&#8221;100&#8243;][vc_column_text el_class=&#8221;aldi-niestandardowe&#8221; css=&#8221;.vc_custom_1531832393620{padding-top: 80px !important;padding-right: 80px !important;padding-bottom: 80px !important;padding-left: 80px !important;}&#8221;]<strong>Non-standard locations<\/strong><\/p>\n<p>ALDI stores are located not only within residential areas, but also next to busy pedestrian zones in city centers, and for this reason, the challenge consisted in adapting the concept of the store to local values and the character of neighboring service points. 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