{"id":74095,"date":"2018-05-22T10:53:30","date_gmt":"2018-05-22T08:53:30","guid":{"rendered":"https:\/\/www.promoagency.pl\/projects\/aldi\/"},"modified":"2018-07-18T11:58:22","modified_gmt":"2018-07-18T09:58:22","slug":"aldi","status":"publish","type":"page","link":"https:\/\/www.promoagency.pl\/en\/projects\/aldi","title":{"rendered":"ALDI"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-324036&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_custom_heading text_color=&#8221;color-xsdn&#8221;]We have created the identity of the ALDI brand in Poland[\/vc_custom_heading][vc_column_text]ALDI Nord is one of the leading commercial companies in Europe and in Poland, it holds the first position among discount stores. After 10 years of its presence in Poland, ALDI has 124 stores. Within our cooperation we have developed new corporate identity of the discount store as well as introduced the concept in the outlets. In order to build brand identity among Polish consumers, we have developed a consistent communication strategy for online and offline channels.[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; back_image=&#8221;73073&#8243; back_repeat=&#8221;no-repeat&#8221; back_attachment=&#8221;scroll&#8221; back_position=&#8221;center center&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1526985011257{padding-top: 250px !important;padding-bottom: 250px !important;}&#8221;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;5&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_image=&#8221;73095&#8243; back_repeat=&#8221;no-repeat&#8221; back_attachment=&#8221;scroll&#8221; back_position=&#8221;center center&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/4&#8243; el_class=&#8221;col_aldi_counter&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">Over<\/p>\n<p style=\"text-align: center;\"><span class=\"bigger\">100<\/span><\/p>\n<p style=\"text-align: center;\">years of tradition<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/4&#8243; el_class=&#8221;col_aldi_counter&#8221;][vc_column_text el_class=&#8221;padd_top&#8221;]<\/p>\n<p style=\"text-align: center;\"><span class=\"bigger\">120 stores<\/span><\/p>\n<p style=\"text-align: center;\">all over Poland<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/4&#8243; el_class=&#8221;col_aldi_counter&#8221;][vc_column_text el_class=&#8221;padd_top&#8221;]<\/p>\n<p style=\"text-align: center;\"><span class=\"bigger\">1st position<\/span><\/p>\n<p style=\"text-align: center;\">in Germany as the most reliable commercial brand<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/4&#8243; el_class=&#8221;col_aldi_counter&#8221;][vc_column_text el_class=&#8221;padd_top&#8221;]<\/p>\n<p style=\"text-align: center;\"><span class=\"bigger\">9th position<\/span><\/p>\n<p style=\"text-align: center;\">in the international BrandZ ranking among 100 most valuable brands of the world<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-707049&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJjb2NvZW4lMjIlM0UlMEElMjAlMjAlM0NpbWclMjBzcmMlM0QlMjIlMkZ3cC1jb250ZW50JTJGdGhlbWVzJTJGdW5jb2RlLWNoaWxkJTJGaW1nJTJGYmVmb3JlYWZ0ZXIlMkZhbGRpX2JlZm9yZS5qcGclMjIlMjBhbHQlM0QlMjJiZWZvcmUlMjIlM0UlMEElMjAlMjAlM0NpbWclMjBzcmMlM0QlMjIlMkZ3cC1jb250ZW50JTJGdGhlbWVzJTJGdW5jb2RlLWNoaWxkJTJGaW1nJTJGYmVmb3JlYWZ0ZXIlMkZhbGRpX2FmdGVyLmpwZyUyMiUyMGFsdCUzRCUyMmFmdGVyJTIyJTNFJTBBJTNDJTJGZGl2JTNF[\/vc_raw_html][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_custom_heading text_color=&#8221;color-xsdn&#8221;]Task[\/vc_custom_heading][vc_column_text]The lack of consistency and standardization in Aldi stores and promotional materials resulted in the clients being left without the sense of security and quality. For this reason, our tasks included:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Developing corporate identity strategy as well as introducing it in all ALDI stores in Poland,<\/li>\n<li>Designing new layout of promotional leaflets,<\/li>\n<li>Creating visual concept for outdoor materials,<\/li>\n<li>Developing communication strategy for subsequent promotions and product zones.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; back_image=&#8221;73108&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">New corporate identity of stores<br \/>\n<\/span><\/p>\n<p>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-165233&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/2&#8243;][vc_row_inner row_inner_height_percent=&#8221;50&#8243; force_width_grid=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1526988311654{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;4&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_column_text]Within the framework of cooperation, we have developed consistent corporate identity of the stores as well as coordinated the reconstruction of 55 outlets. Thanks to trendy color scheme as well as transparent product marking in the store, we improved consumers\u2019 shopping experience.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;50&#8243; back_color=&#8221;color-206626&#8243; back_image=&#8221;1054&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;aldi-strategia-boxy&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; expand_height=&#8221;yes&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1526567538360{padding-top: 90px !important;}&#8221;][vc_single_image media=&#8221;963&#8243; media_width_use_pixel=&#8221;yes&#8221; media_width_pixel=&#8221;106&#8243;][vc_column_text el_class=&#8221;ic3-box-text&#8221;]<strong>120 stores<\/strong><\/p>\n<p>all over Poland[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; expand_height=&#8221;yes&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1526556990027{padding-top: 90px !important;}&#8221;][vc_single_image media=&#8221;1065&#8243; media_width_use_pixel=&#8221;yes&#8221; media_width_pixel=&#8221;106&#8243;][vc_column_text el_class=&#8221;ic3-box-text&#8221;]<strong>60 stores<\/strong><\/p>\n<p>reconstructed according<\/p>\n<p>to the new format[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;right&#8221; position_vertical=&#8221;middle&#8221; expand_height=&#8221;yes&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1526567587472{padding-top: 90px !important;}&#8221;][vc_single_image media=&#8221;1066&#8243; media_width_use_pixel=&#8221;yes&#8221; media_width_pixel=&#8221;65&#8243;][vc_column_text el_class=&#8221;ic3-box-text&#8221;]<strong>about 200<\/strong><\/p>\n<p>graphic designs<\/p>\n<p>per one store[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; back_image=&#8221;73112&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1526988375439{padding-top: 250px !important;padding-bottom: 250px !important;}&#8221;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;73263&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;73264&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; back_image=&#8221;73266&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Promotional leaflets<\/span><\/p>\n<p>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;73267&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; back_image=&#8221;73271&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1527078807631{padding-top: 350px !important;padding-bottom: 350px !important;}&#8221;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;4&#8243; back_color=&#8221;color-175538&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_custom_heading text_color=&#8221;color-xsdn&#8221;]Layout developed from scratch[\/vc_custom_heading][vc_column_text]We are responsible for comprehensive development of Aldi promotional leaflets. We have developed the concept, new layout, color scheme and structures of subsequent topic-related leaflets. We also develop the content \u2013 headlines, recipes, interesting facts.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;73281&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; back_image=&#8221;73283&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Outdoor campaign<\/span><\/p>\n<p>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;73285&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; back_image=&#8221;73287&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1527079503598{padding-top: 350px !important;padding-bottom: 350px !important;}&#8221;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;4&#8243; back_color=&#8221;color-686727&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_column_text]In order to warm up the image of the ALDI brand as well as to inform all clients about its wide product range, we conducted the outdoor campaign which has been realized in Cracow, Pozna\u0144, Wroc\u0142aw and Warsaw as well as within the Silesian agglomeration. The agency is responsible for preparing weekly and topic-related billboards for each promotional leaflet. Thanks to our OOH activities, ALDI stores network has found itself much closer to its potential and current clients (thanks to a very large target group).[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;73290&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; back_image=&#8221;73294&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Online material updates<\/span><\/p>\n<p>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_image=&#8221;73292&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1527079902621{padding-top: 100px !important;padding-bottom: 500px !important;}&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;4&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_column_text]Apart from creating corporate identity of the store as well as designing promotional leaflets and outdoor formats, we were responsible for weekly updates of the product website, applications as well as for creating and sending newsletters including the latest offer. We were also performing key adjustments and implementations of subpages together with modifications[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;40&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243;][uncode_index el_id=&#8221;index-182129&#8243; index_type=&#8221;carousel&#8221; loop=&#8221;size:all|order_by:date|order:ASC|post_type:page|tax_query:48&#8243; carousel_lg=&#8221;2&#8243; carousel_md=&#8221;2&#8243; carousel_sm=&#8221;2&#8243; thumb_size=&#8221;fluid&#8221; carousel_height_viewport=&#8221;50&#8243; carousel_height_viewport_minus=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; page_items=&#8221;media|media|onpost|original,title&#8221; carousel_interval=&#8221;3000&#8243; carousel_navspeed=&#8221;400&#8243; carousel_loop=&#8221;yes&#8221; carousel_nav=&#8221;yes&#8221; stage_padding=&#8221;0&#8243; single_text=&#8221;overlay&#8221; single_overlay_color=&#8221;color-174409&#8243; single_overlay_opacity=&#8221;80&#8243; single_text_visible=&#8221;yes&#8221; single_text_anim=&#8221;no&#8221; single_overlay_visible=&#8221;yes&#8221; single_v_position=&#8221;top&#8221; single_padding=&#8221;2&#8243; single_title_transform=&#8221;uppercase&#8221; single_title_dimension=&#8221;h1&#8243; single_title_semantic=&#8221;h1&#8243; single_title_weight=&#8221;600&#8243; single_border=&#8221;yes&#8221; title=&#8221;slider_bottom&#8221; el_class=&#8221;cs_slider_bottom&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p><span class=\"project_main_top\">ALDI<\/span><br \/>\n<span class=\"project_main_bottom\">support for the 360 \u200b\u200bALDI commercial network<\/span><\/p>\n","protected":false},"author":1,"featured_media":74100,"parent":74054,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ALDI - Agencja Reklamowa i Interaktywna. Digital Marketing &amp; Content - Promo Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promoagency.pl\/en\/projects\/aldi\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ALDI - Agencja Reklamowa i Interaktywna. Digital Marketing &amp; Content - Promo Agency\" \/>\n<meta property=\"og:description\" content=\"ALDI support for the 360 \u200b\u200bALDI commercial network\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.promoagency.pl\/en\/projects\/aldi\" \/>\n<meta property=\"og:site_name\" content=\"Agencja Reklamowa i Interaktywna. Digital Marketing &amp; Content - Promo Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PromoAgency\" \/>\n<meta property=\"article:modified_time\" content=\"2018-07-18T09:58:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.promoagency.pl\/wp-content\/uploads\/2018\/05\/portfolio_Aldi.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"553\" \/>\n\t<meta property=\"og:image:height\" content=\"703\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.promoagency.pl\/en\/projects\/aldi\",\"url\":\"https:\/\/www.promoagency.pl\/en\/projects\/aldi\",\"name\":\"ALDI - Agencja Reklamowa i Interaktywna. Digital Marketing &amp; Content - Promo Agency\",\"isPartOf\":{\"@id\":\"https:\/\/www.promoagency.pl\/#website\"},\"datePublished\":\"2018-05-22T08:53:30+00:00\",\"dateModified\":\"2018-07-18T09:58:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.promoagency.pl\/en\/projects\/aldi#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.promoagency.pl\/en\/projects\/aldi\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.promoagency.pl\/en\/projects\/aldi#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.promoagency.pl\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projects\",\"item\":\"https:\/\/www.promoagency.pl\/en\/projects\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"ALDI\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.promoagency.pl\/#website\",\"url\":\"https:\/\/www.promoagency.pl\/\",\"name\":\"Agencja Reklamowa i Interaktywna. Digital Marketing &amp; Content - Promo Agency\",\"description\":\"Dzia\u0142amy w tempie konsumenta, a nie konkurencji. Jako Agencja Reklamowa PromoAgency tworzymy i realizujemy skuteczne, kompleksowe kampanie marketingowe.\",\"publisher\":{\"@id\":\"https:\/\/www.promoagency.pl\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.promoagency.pl\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.promoagency.pl\/#organization\",\"name\":\"Agencja Reklamowa i Interaktywna. Digital Marketing &amp; Content - Promo Agency\",\"url\":\"https:\/\/www.promoagency.pl\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.promoagency.pl\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.promoagency.pl\/wp-content\/uploads\/2018\/01\/pa_logo.png\",\"contentUrl\":\"https:\/\/www.promoagency.pl\/wp-content\/uploads\/2018\/01\/pa_logo.png\",\"width\":84,\"height\":49,\"caption\":\"Agencja Reklamowa i Interaktywna. Digital Marketing &amp; Content - Promo Agency\"},\"image\":{\"@id\":\"https:\/\/www.promoagency.pl\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/PromoAgency\",\"https:\/\/www.linkedin.com\/company\/promoagency\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ALDI - Agencja Reklamowa i Interaktywna. Digital Marketing &amp; Content - Promo Agency","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.promoagency.pl\/en\/projects\/aldi","og_locale":"en_US","og_type":"article","og_title":"ALDI - Agencja Reklamowa i Interaktywna. Digital Marketing &amp; Content - Promo Agency","og_description":"ALDI support for the 360 \u200b\u200bALDI commercial network","og_url":"https:\/\/www.promoagency.pl\/en\/projects\/aldi","og_site_name":"Agencja Reklamowa i Interaktywna. Digital Marketing &amp; Content - Promo Agency","article_publisher":"https:\/\/www.facebook.com\/PromoAgency","article_modified_time":"2018-07-18T09:58:22+00:00","og_image":[{"width":553,"height":703,"url":"https:\/\/www.promoagency.pl\/wp-content\/uploads\/2018\/05\/portfolio_Aldi.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.promoagency.pl\/en\/projects\/aldi","url":"https:\/\/www.promoagency.pl\/en\/projects\/aldi","name":"ALDI - Agencja Reklamowa i Interaktywna. Digital Marketing &amp; Content - Promo Agency","isPartOf":{"@id":"https:\/\/www.promoagency.pl\/#website"},"datePublished":"2018-05-22T08:53:30+00:00","dateModified":"2018-07-18T09:58:22+00:00","breadcrumb":{"@id":"https:\/\/www.promoagency.pl\/en\/projects\/aldi#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.promoagency.pl\/en\/projects\/aldi"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.promoagency.pl\/en\/projects\/aldi#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.promoagency.pl\/en"},{"@type":"ListItem","position":2,"name":"Projects","item":"https:\/\/www.promoagency.pl\/en\/projects"},{"@type":"ListItem","position":3,"name":"ALDI"}]},{"@type":"WebSite","@id":"https:\/\/www.promoagency.pl\/#website","url":"https:\/\/www.promoagency.pl\/","name":"Agencja Reklamowa i Interaktywna. Digital Marketing &amp; Content - Promo Agency","description":"Dzia\u0142amy w tempie konsumenta, a nie konkurencji. Jako Agencja Reklamowa PromoAgency tworzymy i realizujemy skuteczne, kompleksowe kampanie marketingowe.","publisher":{"@id":"https:\/\/www.promoagency.pl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.promoagency.pl\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.promoagency.pl\/#organization","name":"Agencja Reklamowa i Interaktywna. Digital Marketing &amp; Content - Promo Agency","url":"https:\/\/www.promoagency.pl\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.promoagency.pl\/#\/schema\/logo\/image\/","url":"https:\/\/www.promoagency.pl\/wp-content\/uploads\/2018\/01\/pa_logo.png","contentUrl":"https:\/\/www.promoagency.pl\/wp-content\/uploads\/2018\/01\/pa_logo.png","width":84,"height":49,"caption":"Agencja Reklamowa i Interaktywna. Digital Marketing &amp; Content - Promo Agency"},"image":{"@id":"https:\/\/www.promoagency.pl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/PromoAgency","https:\/\/www.linkedin.com\/company\/promoagency"]}]}},"_links":{"self":[{"href":"https:\/\/www.promoagency.pl\/en\/wp-json\/wp\/v2\/pages\/74095"}],"collection":[{"href":"https:\/\/www.promoagency.pl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.promoagency.pl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.promoagency.pl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.promoagency.pl\/en\/wp-json\/wp\/v2\/comments?post=74095"}],"version-history":[{"count":4,"href":"https:\/\/www.promoagency.pl\/en\/wp-json\/wp\/v2\/pages\/74095\/revisions"}],"predecessor-version":[{"id":74449,"href":"https:\/\/www.promoagency.pl\/en\/wp-json\/wp\/v2\/pages\/74095\/revisions\/74449"}],"up":[{"embeddable":true,"href":"https:\/\/www.promoagency.pl\/en\/wp-json\/wp\/v2\/pages\/74054"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.promoagency.pl\/en\/wp-json\/wp\/v2\/media\/74100"}],"wp:attachment":[{"href":"https:\/\/www.promoagency.pl\/en\/wp-json\/wp\/v2\/media?parent=74095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}