We have developedcorporate identity strategyfor Aldi stores

For the ALDI brand we have created a comprehensive corporate identity concept enabling the reconstruction of stores in only 3 days as well as we were responsible for the implementation of all the changes.

120 stores

all over Poland

60 stores

reconstructed according

to the new format

about 200

graphic designs

per one store

Task

“ALDI offers their clients high quality products at good prices.
However, what was missing in the majority of stores it was their standardization – each of them looked different. The lack of repetitive character made the clients miss the sense of security and quality. That is why our task was to develop corporate identity strategy as well as to introduce it in all ALDI stores in Poland. This task was aimed at improving consumers’ shopping experience.

Task

ALDI offers their clients high quality products at good prices.
However, what was missing in the majority of stores it was their standardization – each of them looked different. The lack of repetitive character made the clients miss the sense of security and quality. That is why our task was to develop corporate identity strategy as well as to introduce it in all ALDI stores in Poland. This task was aimed at improving consumers’ shopping experience.

We are responsible

for comprehensive reconstruction

of the stores

We have designedall POS materials as well as such decorationsfor the store as:

● rack marking (vegetables and fruit, bio zone, meat etc.)
● special offer baskets
● pricing strips
● shelf stoppers
● fridge/bread veneer
● veneer for offices and tills
● posters

Rack marking

We have built a new

friendly and warm

image of the store.

We navigate the clients

The concept included developing new way of navigation in the store as well as simplifying the system of promotions together with their identification. Designing and implementing color division for a given product range has made it easier and faster to find specific products as well as resulted in intuitive moving around the store.

We promote own brands

It was important for the ALDI brand to expose their own brands. In order to emphasize the original character as well as high quality of products, we designed dedicated promotional and educational materials concerning among others coffee from ALDI roasting facility as well as BIO products.

Guidebook

Together with ALDI corporate identity concept, we developed a comprehensive guidebook, i.e. the manual making it possible to implement the developed concept in a fast and easy way in all stores.

Non-standard locations

ALDI stores are located not only within residential areas, but also next to busy pedestrian zones in city centers, and for this reason, the challenge consisted in adapting the concept of the store to local values and the character of neighboring service points. With Poznań as an example, we can proudly say that we have managed to fulfill the task entrusted to us.